Euro Weekly News
Ham, music and even more ham. Estepona's biggest meat feast returns for 11th year
By Lucy Ramnought. Announcement of the eleventh edition, with a visitor’s account of Ardales black pudding.
2026Press archive
2013 – 2026
161 news items, press releases, videos and guides published between 2013 and 2026 by 28 media outlets and institutions, from Estepona Televisión to the Official Gazette of the Regional Government of Andalusia. Every entry links to the original or to its Internet Archive capture.
Quotes
Verbatim, with source
la mayor cata de jamón e ibéricos que se haya realizado en España
the biggest tasting of ham and Iberian products ever held in Spain
la cata de estos productos más grande del mundo
the largest tasting of these products in the world
The 'Popi' Ham Fair was the brainchild of José María Téllez, 'Popi', a renowned ham carver who dreamed of putting Estepona, and the underappreciated art of ham carving, on the global culinary map.
poniéndose de manifiesto su especial importancia como recurso turístico andaluz
demonstrating its special importance as an Andalusian tourism asset
un foco referente en el país durante su celebración, donde se come el mejor jamón, junto al mar y con actividades culturales
a landmark for the whole country while it is on, where you eat the best ham, by the sea and with cultural activities
el más visitado de toda España
the most visited in all of Spain
que puedes comer por cinco euros un producto de auténtica calidad, que te traen los propios productores, los que crían al cerdo, y saben con certeza de dónde procede ese jamón
that for five euros you can eat a product of real quality, brought by the producers themselves, the people who raise the pig and know for certain where that ham comes from
In English
Costa del Sol press and guides
The Olive Press, Euro Weekly News, Sur in English, Andalucia.com and ESTEPONA Info have covered the fair since 2013. These are the pieces an English-speaking reader finds when looking up the event.
Euro Weekly News
By Lucy Ramnought. Announcement of the eleventh edition, with a visitor’s account of Ardales black pudding.
2026ESTEPONA Info
Report with photo gallery. Cites a 4.5 out of 5 rating on Google and visitor reviews.
2025Sur in English
Presentation of the 10th edition for English-speaking readers: 8 to 17 August, 65 stands, more than 200 slicers and Kiki Morente among the concerts.
2025ESTEPONA Info
English version of the presentation.
2025ESTEPONA Info
Bilingual article on FITUR with a section on the tenth edition, 8 to 17 August.
2025Sur in English
Opening of the 9th edition: 65 stands, more than 200 carvers, from 7pm to 2am until 15 August and a forecast above the 500,000 visitors of 2023.
2024Euro Weekly News
By Kevin Fraser Park. Runs through the concert line-up (Falete opens on 8 August) and mentions almost half a million people a year.
2024The Olive Press
By Cristina Hodgson. Report on the eighth edition, with 200 slicers.
2023Euro Weekly News
By Betty Henderson. 8 to 15 August, with over a kilometre of stalls and more than 50 companies. The previous year topped 500,000 visitors.
2023Visit-Andalucia
English-language guide. It claims the fair began in 2013 “with less than a dozen stalls”, a detail that does not match official sources.
2023The Olive Press
By Jorge Hinojosa. Back after a two-year break, with 55 brands, around 155 slicers and over 400,000 visitors expected. Quotes Begoña Ortiz and visitor Francisca Mena.
2022The Olive Press
English-language announcement of the Andalusian charity final organised by Popi.
2021Andalucia.com
Article on the slicer’s trade. It recalls that an annual ham-slicing contest was held in Estepona in 2011 and that the event “has been replaced by the Certamen Mundial de Jamón”, held in mid-August on the promenade with €5 plates and shows. The text was updated later: the publication date predates the first edition, in 2014.
2013Archive
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161 references
15 references
Report on the 2026 opening.
By Luis Corbacho. Report on the opening days: plates from €5, beer at €1.50 and free music every night until 16 August.
Andalucía Directo report at the 11th edition.
Presentation of the 11th edition: 7 to 16 August, 65 stands, ten concerts, Eva Ruiz as patron and Sabor a Málaga with around ten producers. It recalls the 2023 declaration as an Event of Tourist Interest in Andalusia and the half a million visitors each year.
es un gran escaparate para dar visibilidad a la calidad y diversidad de los productos de nuestra provincia· Salomé Hidalgo, councillor
Wire story on the presentation of the 11th edition: Sabor a Málaga returns to the fair, 7 to 16 August on the promenade.
Presentation of the 11th edition with Salomé Hidalgo: 7 to 16 August, 65 stands and Sabor a Málaga. It recalls the 2023 declaration and the more than 500,000 people each year.
By Lucy Ramnought. Announcement of the eleventh edition, with a visitor’s account of Ardales black pudding.
Presentation with Salomé Hidalgo and Popi. 7 to 16 August, with 65 exhibitors, over a kilometre of venue, ten Sabor a Málaga producers and 10 concerts. The patron is Eva Ruiz. Organised by the Town Hall, the Provincial Council and Popi Jamones.
es un gran escaparate para dar visibilidad a la calidad y diversidad de los productos de nuestra provincia· Salomé Hidalgo, councillor
la combinación de gastronomía, música y ocio convierte el Certamen Mundial de Jamón Popi en una propuesta atractiva para residentes y visitantes, al tiempo que contribuye a reforzar la proyección turística de Estepona y de la provincia de Málaga· Salomé Hidalgo, councillor
Popi demonstrates artisan carving on Canal Sur's afternoon show, the week before the 11th edition.
Event listing on Andalusia’s official tourism website. Also available in English.
Tourist guide to the eleventh edition (7 to 16 August), with poster, opening hours, figures and a Canal Sur video. There is also a listings entry.
Diez noches de jamón ibérico, cortadores profesionales y conciertos gratis junto al mar. Entrada libre.
Listings entry.
Listings entry.
Listings entry, with separate entries per concert (for example, Piratas Flamencos).
18 references
Report with photo gallery. Cites a 4.5 out of 5 rating on Google and visitor reviews.
established as one of the country's main culinary highlights· Mayor of Estepona
Wire story on the opening of the 10th edition: until 17 August, 65 stands, more than 200 carvers and half a million visits expected.
Opening of the 10th edition: Friday at 9.30pm and until 17 August, 65 stands, more than 200 carvers and Eva Ruiz as patron.
Opening of the tenth edition. The mayor describes it as “a national benchmark”.
Report on the 10th edition: 65 stands from 7pm to 2am until 17 August, dishes at 5 euros, wines from the Málaga and Sierras de Málaga appellations and concerts at 11.30pm, from Kiki Morente to Mojinos Escozíos.
ABC Gurmé feature on the 10th edition: 8 to 17 August, from 7pm to 2am, with up to 15 Sabor a Málaga stalls and the declaration as an Event of Tourist Interest in Andalusia.
Wire story on the presentation at the Provincial Council with María Francisca Caracuel, Carlos García, Salomé Hidalgo and Popi. The piece puts expected visitors at more than 100,000.
Presentation of the 10th edition for English-speaking readers: 8 to 17 August, 65 stands, more than 200 slicers and Kiki Morente among the concerts.
one of the town's major events that began with great ambition and a desire for continuity and which last year received more than half a million visitors· Mayor of Estepona
The Provincial Council also published a version on the Sabor a Málaga website.
Sponsorship record of the Andalusian Public Company for Tourism and Sport Management, 8 to 17 August 2025, under the META 2027 Plan.
convirtiendo a Estepona en la ciudad del jamón
SER Marbella Costa del Sol announces the 10th edition: 8 to 17 August, 65 stands and concerts by Kiki Morente, Mojinos Escozíos and No me pises que llevo chanclas.
English version of the presentation.
positions Estepona as a leading destination for gastronomic tourism· Mayor of Estepona
Each year, expectations are exceeded, and both local and international participation continue to grow· José María Téllez, “Popi”
Wire story on the presentation of the 10th edition with the mayor, Popi and Kiki Morente, with free concerts by Joana Jiménez, Kiki Morente, No me pises que llevo chanclas and Mojinos Escozíos.
Presentation of the 10th edition with the mayor, Popi and Kiki Morente. The page was updated on 23 July 2025.
uno de los grandes eventos de la ciudad que empezó con mucha ambición y afán de continuidad y que el año pasado recibió a más de medio millón de visitantes· Mayor of Estepona
empezó como un sueño con el objetivo de atraer a la gente a Estepona y estamos ya de aniversario· José María Téllez, “Popi”
Video version of the presentation.
Presentation with the mayor, Popi and Kiki Morente. 8 to 17 August, with 65 exhibitors and over 200 slicers. Sponsored by Sabor a Málaga and the Regional Ministry of Tourism.
una de las mayores citas gastronómicas de la provincia de Málaga en la que se pone en valor uno de los productos más representativos de la gastronomía española y también la figura del cortador de jamón
Bilingual article on FITUR with a section on the tenth edition, 8 to 17 August.
uno de los eventos más importantes en el calendario gastronómico de Andalucía
Presentation at FITUR 2025 of the tenth edition, 8 to 17 August.
Estepona se consolida como capital mundial del Jamón Ibérico
20 references
Biography of Popi: competing since 2010, 14 years organising the National Slicers’ Contest, driving the fair since 2014, owner of the Jamones Popi brand and a frequent guest on Canal Sur.
el más visitado de toda España
According to the organisers, it is Spain’s most important event by audience and number of ham companies, and this year’s opening was unprecedented. The piece calls it a “Fiesta de Interés Turístico”; the official declaration is as an Event of Tourist Interest of Andalusia.
Seguridad Social (13th), El Callejón and Gloria Bendita (14th), Miguel Sáez and Mario Méndez (15th).
Feature on the 9th edition: more than 200 carvers from 8 August, dishes at 5 euros and free concerts.
Opening of the 9th edition: 65 stands, more than 200 carvers, from 7pm to 2am until 15 August and a forecast above the 500,000 visitors of 2023.
Opening of the 9th edition: 65 stands, more than 200 carvers, until 15 August and the goal of beating the half a million visitors of 2023. Concerts at 11.30pm, from La Húngara to Seguridad Social.
Saturday, Los Centellas; Sunday, La Húngara, at 11:30 pm, free entry.
Report on the opening.
“Jamón Festival Music” programme at 11:30 pm. On Friday, Fernando Caro and Saray Jiménez perform on the beach stage.
Opening on Thursday 8 at 9:30 pm, with performances and fireworks.
Wire story on the opening of the 9th edition, based on the Town Council's statement: 65 stands and more than 200 carvers.
Opening of the 9th edition: 8 to 15 August, 65 stands and 200 carvers, with Los Inhumanos and Seguridad Social among the concerts.
Opening of the 9th edition: 65 stands and more than 200 carvers until 15 August. Inauguration on 8 August at 9.30pm with Eva Ruiz, Navajita Plateá, Eduardo “El Campanero” and Falete.
Eight days, with 65 exhibitors, 200 slicers and ten Málaga producers. Over 500,000 visits expected. Open 7 pm to 2 am, €5 plates, DOP Málaga and Sierras de Málaga wines and Málaga beers. Opening on the 8th at 9:30 pm.
Wire story on the presentation at the Provincial Council: 8 to 15 August, 65 companies from all over Spain, with Salomé Hidalgo and Popi.
Institutional video of the presentation.
By Kevin Fraser Park. Runs through the concert line-up (Falete opens on 8 August) and mentions almost half a million people a year.
Estepona will once again become the world capital of Iberian ham
January presentation of the 9th edition with the mayor and Popi: 8 to 15 August, with the declaration as an Event of Tourist Interest in Andalusia and close to half a million people each year.
Presentation with the mayor, Popi and Eva Ruiz. Speaks of Estepona as “world capital of Iberian products” and of “almost half a million people”.
que se ha convertido en uno de los eventos más importantes del país dedicados al jamón· Mayor of Estepona
un foco referente en el país durante su celebración, donde se come el mejor jamón, junto al mar y con actividades culturales· Eva Ruiz, patron
el espectáculo que supone ver todo el paseo marítimo de Estepona lleno de jamón y de sus productos derivados· José María Téllez, “Popi”
Presentation at FITUR 2024 of the ninth edition, 8 to 15 August.
21 references
News item on the Official Gazette declaration.
Official declaration. Requested by José María Téllez Álvarez on 2 December 2022 and favourably reported by the Andalusian Tourism Council on 17 July 2023. Of indefinite duration.
poniéndose de manifiesto su especial importancia como recurso turístico andaluz
Wire story on the review of the 8th edition: more than half a million people between 8 and 15 August.
Review of the 8th edition: more than half a million people and 200 professional carvers.
Review of the 8th edition: more than half a million people, more than 200 carvers and 60 stands on the refurbished promenade. It includes the regional government's assessment of the fair's originality.
se ha consolidado como uno de los más importantes de la provincia durante la temporada estival por la calidad de los productos ibéricos que ofrece, por el nivel de los profesionales que participan y por los conciertos gratuitos que lo amenizan cada noche· Mayor of Estepona
Video version of the wrap-up.
Wrap-up: over half a million visitors, more than 200 slicers and over 60 exhibitors on the refurbished promenade. Organised by Popi and the Town Hall, backed by the Provincial Council and the Regional Government. The Regional Government highlighted its originality: no comparable event holds the Tourist Interest declaration.
en esta cita gastronómica se hace una importante promoción de la profesión de cortador de jamón, al tiempo que se da a conocer una gran cantidad de productos del cerdo ibérico que se comercializan bajo distintas denominaciones de origen existentes en el territorio nacional
A walk through the stands: over 200 slicers and more than 60 exhibitors, plus cheeses, Málaga wines, bread and homemade sweets.
Final stretch: Son del Puerto on Monday 14 and El Maki and María Artés on Tuesday 15, at 11:30 pm.
By Cristina Hodgson. Report on the eighth edition, with 200 slicers.
On Friday 11 August the duo Decai performs at 10:30 pm.
un programa de conciertos con grandes artistas del panorama nacional
Opening of the 8th edition: more than 60 stands, 200 carvers and Eva Ruiz as patron. Alongside the ham, Málaga wines, breads and sweets from producers in the province.
Opening at 9:30 pm with patron Eva Ruiz (Canal Sur) and several artists.
Presentation of the 8th edition with Salomé Hidalgo: 8 to 15 August, 200 carvers, more than 60 stands, from 7pm to 2am and free concerts every night.
Reproduces the municipal release.
8 to 15 August. Presented by Salomé Hidalgo. Sabor a Málaga has sponsored it “since the first edition”. Bodegas Carpe Diem (Mollina) and Pan Piña (Algatocín) take part. Opening on the 8th at 10 pm.
que se ha convertido en una cita gastronómica ineludible que pone en valor productos tan nuestro como el jamón y los derivados del cerdo, pero que también sirve para homenajear a la figura del cortador de jamón· Salomé Hidalgo, councillor
By Betty Henderson. 8 to 15 August, with over a kilometre of stalls and more than 50 companies. The previous year topped 500,000 visitors.
The 'Popi' Ham Fair was the brainchild of José María Téllez, 'Popi', a renowned ham carver who dreamed of putting Estepona, and the underappreciated art of ham carving, on the global culinary map.
The live music transforms the promenade into a street party
Wire story on the approval of the declaration by the Andalusian Tourism Council at its latest meeting, chaired by the regional tourism minister.
The Andalusian Tourism Council approves the declaration. According to the piece, the fair gathers more than 6,000 people a day for a week.
English-language guide. It claims the fair began in 2013 “with less than a dozen stalls”, a detail that does not match official sources.
FITUR 2023. The edition will run from 8 to 15 August.
una de las catas de productos ibéricos más importantes del país
13 references
The year of publication is unconfirmed.
Review of the 7th edition, 6 to 15 August: more than half a million visitors, more than 50 stands, 150 carvers, more than 2,000 hams and an economic impact above three million euros, after two years without the fair because of Covid.
Estos días se ha puesto de valor el jamón, un producto muy nuestro, pero también a unos profesionales que han mostrado al público sus mejores productos y cómo sacarles el mejor partido· José María Téllez, “Popi”
Closes after ten days “with close to half a million visits” and an eye on next year.
Wrap-up: over 50 exhibitors, 150 slicers, more than 2,000 hams plated and an economic impact above 3 million euros. Sponsored by Sabor a Málaga and the Regional Ministry of Tourism.
Estos días se ha puesto en valor el jamón, un producto muy nuestro, pero también a unos profesionales que han mostrado al público sus mejores productos y cómo sacarles el mejor partido· José María Téllez, “Popi”
Open until Monday 15 August, with a free concert every night.
500,000 visits, above the organisers’ expectations.
Reproduces the municipal release.
By Jorge Hinojosa. Back after a two-year break, with 55 brands, around 155 slicers and over 400,000 visitors expected. Quotes Begoña Ortiz and visitor Francisca Mena.
I go every year with my family to try the different jamon brands, the price and quality are amazing· Francisca Mena, visitor
Opening of the 7th edition: 55 stands on the Pedro Manrique promenade, from 7pm to 2am until 15 August, with 200,000 visits expected and free concerts.
Video version of the municipal release.
6 to 15 August. Begoña Ortiz speaks of bringing the event back after the health suspension. Over 400,000 visitors expected. Macarena Diánez presents the “Jamón Festival Music”. Accessible venue and Eva Ruiz as patron.
The mayor presents it at FITUR. Refers to the municipal release on the presentation.
un atractivo turístico que se consolida en la ciudad
Release on the FITUR 2022 presentation, cited by Estepona Televisión.
2 references
English-language announcement of the Andalusian charity final organised by Popi.
In 2021 the charity contest becomes Andalusia-wide.
5 references
The final is postponed to 6 December 2020.
Report on the charity final.
Video version of the municipal release.
The charity edition of 2020: the “Popi Sabor a Málaga. Ningún hogar sin comida” contest held semi-finals in several towns in August and the final in Estepona in September, with admission in exchange for non-perishable food.
No fair because of COVID. A provincial charity contest collects food for food banks, with semi-finals in Atajate, Cortes de la Frontera, Marbella and other towns, and “100-gram cuts by eye”.
11 references
Stands being set up. The opening is on Friday at 9 pm.
Seven days of Iberian products “at reduced prices” and a different act every night.
Opening with personalities from show business and television. Organised by professional slicer José María Téllez.
Debut of Rafael Cremades with his group of Canal Sur musicians. Followed by Piratas Flamencos, Nolasco and Los Centellas.
Line-up: Tuesday, Piratas Flamencos and Valerie Blue; Wednesday, Nolasco; Thursday, Los Centellas.
Opening. This year the fair lasts one day longer, until 15 August.
Opening of the 6th edition: 9 to 15 August on the Pedro Manrique promenade, 55 stands and 150 carvers, after the more than 200,000 visitors of 2018.
Europa Press wire story on the 6th edition: 9 to 15 August, 55 stands and 150 carvers.
Presentation of the 6th edition: 9 to 15 August, 55 stands, 150 carvers and journalist Beatriz Jarrín as patron, with Juan Carlos Maldonado for the Provincial Council.
9 to 15 August, with over 200,000 visitors expected. The patrons are Eva Ruiz (Canal Sur) and Beatriz Jarrín (La Sexta), together with the Global Gift Foundation.
17 references
Review of the 5th edition: around 200,000 visitors, 60 stands and 150 carvers. The piece dates the fair 13 to 15 August; other outlets have it starting on the 10th.
Europa Press wire story on the close of the 5th edition: around 200,000 visitors, 60 stands and 150 carvers, with a visit by Elías Bendodo.
Visit by Elías Bendodo, president of the Provincial Council, to the 5th edition: close to 200,000 people, 60 stands and 150 carvers, with Nuria Fergó and the Global Gift Foundation as patrons.
para que tanto visitantes como vecinos conozcan la alta variedad y calidad de los productos ibéricos españoles y locales, y sobre todo, reconocer la figura del cortador profesional· Elías Bendodo, president of the Málaga Provincial Council
Wrap-up: 60 exhibitors, 150 slicers and around 200,000 visitors. Visit by Elías Bendodo.
la cata de estos productos más grande del mundo
Feature on the 5th edition: 60 stands, 150 carvers, more than 200,000 visitors, around 300 hams a day and a turnover above 500,000 euros.
que puedes comer por cinco euros un producto de auténtica calidad, que te traen los propios productores, los que crían al cerdo, y saben con certeza de dónde procede ese jamón· José María Téllez, “Popi”
Elías Bendodo visits the fair on its last day.
Thousands of visitors and “almost 70 stands”.
Guests include comedian Manolo Sarriá and vedette Malena Gracia. Closes on Wednesday 15 August.
Wrap-up: five days of fair and music, “around 200 thousand visits” and 60 stands.
10 to 15 August, with free concerts every day and €5 plates.
Organised by Popi (“professional slicer and Spanish champion”), Costa Cátering and the Town Hall. Nuria Fergó and the Global Gift Foundation are patrons. The name “Jamón Music Festival” appears for the first time, with concerts at 11:30 pm and opening hours from 7 pm to 2 am.
Europa Press wire story on the 5th edition: 10 to 15 August, six free concerts and more than 200,000 people expected.
Europa Press wire story on the 5th edition: 10 to 15 August, six free concerts and more than 200,000 people expected, presented by Jacobo Florido and Pilar Fernández-Fígares.
The Provincial Council’s version of the municipal release.
Presented by Jacobo Florido (provincial deputy), Pilar Fernández-Fígares and Popi. Over 200,000 people expected.
Esperamos que este evento siga fraguándose como un reclamo del verano en nuestro municipio contando cada año con muchos más visitantes y que permite, además, promocionar Estepona y todos estos productos gastronómicos que nos diferencian· Pilar Fernández-Fígares, councillor
9 references
Wrap-up: over 200,000 visits, against 150,000 in 2016. The busiest day was 15 August, with the José Manuel Soto concert.
Opening with 70 firms and famous faces from film, music and television.
este certamen, ya consolidado a nivel nacional
Opened by mayor José María García Urbano, Leonor García-Agua (Sabor a Málaga) and Popi.
arraigado en nuestra cultura y que se convierte en un reclamo turístico más para la ciudad de la mano de una amplia oferta gastronómica· Mayor of Estepona
Announcement of the fourth edition.
la mayor muestra de jamones y embutidos ibéricos
Presentation of the 4th edition: 10 to 15 August, 70 companies, dishes at 5 euros, more than 150,000 visitors expected and Nuria Fergó at the opening.
Nuria Fergó performs on the first day. Sabor a Málaga has backed Popi “from the start”.
poner en valor la variedad y calidad de los productos ibéricos de nuestro país
Europa Press wire story on the 4th edition: 10 to 15 August, 70 companies and more than 150,000 visitors expected, presented by Pilar Fernández-Fígares.
Presented by Pilar Fernández-Fígares, Popi and Nuria Fergó. 10 to 15 August, with 70 firms and over 150,000 visitors expected.
Esperamos que este evento siga fraguándose como un reclamo del verano en nuestro municipio, y consolidándose como una plataforma de promoción de todos los productos gastronómicos que nos diferencian· Pilar Fernández-Fígares, councillor
Presentation at FITUR with Nuria Fergó. Six concerts announced and an aim of half a million visits.
El evento se ha convertido en la mayor cata de jamón ibérico de España
13 references
Wrap-up: six days, “more than 60 stands” and congratulations from businesses and residents.
Durante seis días Estepona ha sido sede mundial del Tercer Certamen de Jamón.
The fair runs until Monday 15, with a single €5 price per plate at every stand.
Feature on the 3rd edition: until 15 August, more than 50 companies, a free concert every night and Sabor a Málaga as sponsor.
The mayor opens the fair, attended by faces from television, sport and show business, among them businesswoman María Bravo. 60 exhibitors, organised by Popi with Provincial Council sponsorship; concerts are held on La Rada beach.
Gallery from the opening.
“Almost seventy companies”, €5 plates and live music every night.
Final preparations on the promenade.
que desde hace tres años se celebra en el Paseo Marítimo en el mes de agosto
The opening is on Wednesday 10 at 9 pm.
The Provincial Council and its Sabor a Málaga brand renew their sponsorship.
Presentation. New this year: free concerts, among them Javier Ojeda and Hugo Salazar.
Presented by deputy mayor Blas Ruzafa. 10 to 15 August, with over 50 brands. The first year with a free concert every night.
Presentation at Alimentaria (Barcelona) of the 10 to 15 August edition.
Presentation at FITUR. Names José María Téllez as the promoter of an event that is gaining new backers.
10 references
Review of the 2nd edition: 250,000 visits against the 150,000 forecast, 69 companies and a kilometre and a half of promenade.
Wrap-up: “more than 250,000 people” passed along the promenade. The text calls it “Popi Villa de Estepona”.
éxito rotundo de asistencia en su segunda edición
The fair keeps filling with visitors, with more than 60 national Iberian-product companies and other complementary stands.
The opening draws thousands of visitors. More than 60 brands of ham, charcuterie, cheese and other products.
Opening at 9 pm. Organised by José María Téllez and the Town Hall, sponsored by the Provincial Council. 70 national companies exhibit.
Eve of the opening. There are 30 % more exhibitors than in 2014.
Presentation of the 2nd edition at the Provincial Council: 12 to 16 August, 69 companies (30% more than in 2014) and Juan y Medio as patron.
Presentation at Málaga Provincial Council, backed by Sabor a Málaga. The route along the promenade is expected to grow, along with visitor numbers.
Presentation at the Provincial Council. 12 to 16 August, with 69 brands (30 % more) and a one-and-a-half-kilometre showcase. Open 8 pm to 2 am, €5 plates. The patron is Juan y Medio (Canal Sur).
Provincial Council note on the second edition, with 69 firms.
6 references
Presentation: the 50 best national firms, with 3,000 to 4,000 people a day expected over the August bank holiday.
Estepona se convertirá durante el puente festivo de agosto en el gran escaparate del jamón y los productos ibéricos.
Wrap-up: around 70,000 people, more than the organisers expected. A second edition is guaranteed.
difundir los productos ibéricos, ofrecer un servicio al turista y atraer visitas a Estepona durante el puente
Report on the opening: 55 companies and “numerous famous personalities” confirmed.
Estepona se convierte a partir de este noche en la Capital Mundial del Jamón.
First edition, 14 to 17 August, on the stretch of promenade between Avenida Juan Carlos I and the marina. Around 55 companies, over 4,000 people a day, from 8 pm to 2 am, €5 plates and sales to restaurateurs at factory prices. The Sabor a Málaga firms Jamones de Alto Genal, Andrés Ramos and Jamones y Embutidos Melgar take part. Organised trips come from other Andalusian provinces.
la mayor cata de jamón e ibéricos que se haya realizado en España
escaparate fantástico
poner en valor la alta variedad y calidad de los productos ibéricos españoles, así como a todas las casas de jamón que hay en España y a la figura del cortador
Presentation of the first edition: 14 to 17 August 2014, around 55 companies and more than 4,000 people a day expected, with Leonor García-Agua, Marina Segovia, Ignacio Mena and Popi.
Announcement of the first fair, 14 to 17 August: “sixty ham and charcuterie houses from all over Spain” and professional slicers on the seafront promenade.
1 references
Article on the slicer’s trade. It recalls that an annual ham-slicing contest was held in Estepona in 2011 and that the event “has been replaced by the Certamen Mundial de Jamón”, held in mid-August on the promenade with €5 plates and shows. The text was updated later: the publication date predates the first edition, in 2014.
Very popular event.
Keep reading
Event of Tourist Interest in Andalusia